Hi there!

Welcome to my website! You just reached a naturally curious person with a strong interest in new technologies and a continuous search for growth and self-development. My previous professional experiences involved practical work and achievements in areas of content production, marketing campaigns, and positive customer experience. I bring my willingness to learn and curiosity wherever I go. 

On a personal level, I am a thorough planner and an early adopter, interested in trying out new trends and technologies. My academic background is built upon a strong communication foundation with a bachelor’s degree in Communication and Public Relations. This was complemented by a master’s degree in Operations and Innovation Management focused on innovation and business operations within Media companies.

By having me in your team you will get a highly-organised and trustworthy team player. I follow a simple principle: Work smarter - which means that I am always focused on improving the way we work as a team.

Andreea

Web Content Coordinator

Radisson Hotel Group – Copenhagen, Denmark

February 2017 - October 2020

Responsible for Digital campaigns and content implementation for 400+ hotel websites in the EMEA region (4 global hotel brands).

• Managed  digital content operations and updates for 400+ hotel webpages in the EMEA region (4 global hotel brands).
• Planned and executed global digital marketing campaigns in collaboration with internal and external stakeholders.
• Assessed content quality and compliance with brand standards and guidelines.
• Ensured customer satisfaction through daily communication and support.
• Created new landing pages following design and content guidelines.
• Collaborated with copywriters and designers for content and imagery production.
• Tested new CMS features and documented processes and best practices.
• Trained and supported new team members into using the CMS.
• Optimised content for search engines (SEO).
• Liaised with responsible teams for content translation and localisation.

Marketing Assistant 

BusinessMinds – Copenhagen, Denmark

September 2016 - February 2017

Responsible for digital marketing initiatives and automation, marketing strategy, customer contact, event promotion and coordination, SEO implementation, website and social media management.

• Created and published content as part of marketing campaigns and events.
• Supported the Managing Director with marketing activities and editorial calendar.
• Managed and updated content on company webpage and social channels.
• Nurtured leads and handled customer communication.
• Assisted in planning webinars and events in Copenhagen.
• Planned the content calendar and distributed newsletters.

Account Manager Intern

ADtomic – Copenhagen, Denmark

January 2016 - April 2016

I worked with strategic solutions for branding and digital strategy for major international companies including Matrix, TEMPUR, and Arla Foods.

• Supported main account managers in planning and implementing communication strategies for several clients.
• Managed external suppliers including production offers, budgeting, and quality control.
• Researched and created market reports for different clients and types of markets.
• Gathered consumer data reports and presented at brainstorming and strategy sessions.
• Assisted account managers with project timelines and deliverables.

Marketing Assistant 

Rhetorica A/S – Copenhagen, Denmark  

April 2015 - June 2015

As Marketing Assistant, I have contributed to the development and execution of digital marketing strategies and campaigns, web analytics monitoring, as well as providing assistance in event organisation.

• Managed and updated the website using Drupal.
• Assisted in marketing strategy development and execution.
• Analysed content performance and website traffic using Google Analytics.
• Built and maintained landing pages for events in Weebly.
• Assisted in organising marketing campaigns and producing promotional materials.
• Assisted in preparing in-house workshops, courses, and meetings.

Communication & Social Media Consultant 

DISCUE  – Copenhagen, Denmark  

February 2014 - May 2014

Online Marketing Assistant 

JOY GROUP – Almere, Netherlands  

January 2013 - April 2014

Communication & PR Assistant

GRAYLING – Bucharest, Romania  

June 2011 - July 2011

As Communication & PR Assistant I have contributed to daily communication and monitoring tasks within the areas of B2B and financial-banking, handled media lists, as well as assisted in event organisation for one of our clients.

Master of Science and Technology in Operations and Innovation Management (Media Management)

AALBORG UNIVERSITY  

Copenhagen, Denmark  

2013 - 2015

Academic focus area:

Managing operations, business strategies and innovation in media companies, methods and concepts for business research and analysis.

THESIS:

“Media as a Broker: How Media Convergence in Collaborative Consumption is Changing the Accommodation Industry” 

(Grade: 12 from scale -1 to 12)

Bachelor Degree in Sciences of Communication 

Specialisation in Communication and Public Relations

THE SCHOOL OF JOURNALISM AND MASS COMMUNICATION SCIENCES

Bucharest, Romania 

2009 - 2012

Academic focus:

Communication concepts and strategies within journalism, advertising and PR, internal and external communication, PR campaigns, and crisis communication.

THESIS:

“Techniques and Strategies in Public Relations Campaigns - Communication Solution for the Campaign STOP TB! It's time to get informed!” (Grade: 10 from scale 1 to 10)

Andreea (Manole) Lupu

Denmark

andreea.manole90@gmail.comgmail.com